Static process documentation, isolated KPIs, reactive problem-solving, resource-intensive task forces — just some of the typical roadblocks to process optimization. But with Celonis, telecommunications giant Telefonica have been accelerating their transformation journey towards a process-oriented, proactive, and lean organization. Discover how they drive optimization and automation across +50 use cases in areas like Order-to-Activation and Inventory Management — resulting in reduced manual effort, shorter lead times, and improved data quality.