ABN Amro, one of the largest banks in the Netherlands, has one goal: winning the hearts and trust of their customers by providing the right expertise at the right time. Martine Heuff, Segment Development Head SME, shares how her team used Celonis to map out their “New Client Take On” (NCTO) process end-to-end and identify opportunities to reduce cycle times, monitor performance, and take the right measures to ensure fast and efficient service processes.