In today’s modern business landscape, companies are constantly striving to leverage their data to boost efficiency, reduce costs and fuel expansion. However, a significant portion of this data, known as unstructured data, often goes untapped due to its complexity. In this breakout session, IBM will delve into the fusion of Process Mining and Generative AI based on real-world case studies, aiming to unlock the potential hidden within unstructured data for business optimization and informed decision-making. By the end of this session, you will gain insights into the synergies between Celonis’ Process Mining Technology and IBM’s Generative AI, empowering you to recognize applicable scenarios within your own organization.