135 years after its founding, Michelin continues to sell, ship, collect, buy and pay in more than 170 countries. To realize value creation opportunities in its global operations, one of the world's largest tire maker began its partnership with Celonis last year, implementing Process Intelligence in Source-to-Pay and Invoice-to-Cash operations. The deployment revealed hidden pain points, allowing the company to reduce a deviance point in the Procure-to-Pay process by 80%. Now, with an elevated CoE role for process exploration, Michelin can connect its strategic objectives to its operational reality, enabling continuous process improvement and value creation.