Generative AI is having a seismic impact across industries—harnessing business process intelligence, enabling the automation of end-to-end business processes, improving decision-making, and enhancing customer experience. Learn how IBM is feeding AI with the intelligence it needs by integrating Celonis, Process Intelligence, and AI technologies to transform how enterprises optimize their operating models to achieve business outcomes. Learn how Pfizer collaborated with IBM and Celonis to unlock millions of dollars of trapped value within their business operations.